If you’re looking to buy or sell a home, you’re likely researching potential real estate agents online. With all of the different review sites out there, the hunt can be an overwhelming one. Do you know what to look for? Here are just a few of our expert tips.
We should start this section off by saying – take all online reviews with a grain of salt. Don’t toss a possible Realtor to the side just because they have a couple of negative reviews or if they don’t have any online reviews at all. Not all stellar real estate agents will have a slew of online referrals. Likewise, don’t base your choice 100 percent off of these online reviews.
Instead, use Google Reviews as a starting point in your research and then follow-up with over-the-phone or in-person questions. You should also learn how to spot fake online reviews. In Google Reviews, check the profile of the reviewer to confirm that they’re active on the platform. Read through some of the other reviews that they’ve left to ensure that they’re not just using templated cut-and-paste feedback.
The first thing you’ll see when you land on a Realtor’s Zillow page is their star-rating and the number of sales they’ve finalized in the last 12 months. While these metrics are important in qualifying a Realtor online, they only scratch the surface. Dive a little deeper and read their professional bio.
Take a look at their Listing & Sales map. Where are the majority of their “sold” dots located? Do they cover the area you’re considering? Moving down to the “Recent Reviews” section, note just how “recent” the latest entry is. If there is a good mix of dates in those client reviews, then it’s likely the agent is active and fast-moving.
The Realtor’s Website & Social Media Channels
This may seem like an obvious way to qualify realtors online, but there are a few things you should look for that you may not have considered yet. Number one, is it obvious that the real estate agent is an expert in your desired neighborhood or the neighborhood in which you’re selling?
Do they have a track record of selling the style of home that matches yours? And, do they have an active community on social media that is engaging with their content or asking questions about the homes that they’re listing? You can also learn a lot about a potential Realtor by reading any industry-related articles they’re featured in or blog posts that they’ve published.
Before we wrap up this blog post, we just want to reiterate one more time: Just because a Realtor has stellar online reviews, doesn’t mean they’re the best match for you. We recommend using your online search to narrow down a list of 3 to 5 real estate agents and then scheduling a call to see if one is a match. And, of course, your loan advisor is always a great resource for referring top Realtors in your area!
What kind of questions do you have about finding and working with a real estate agent? Ask them in the comments below and we may just turn your questions into a future Realtor Q&A!