Mortgage Forbearance | What Your Real Estate Clients Need To Know

Watch this 5-minute video explaining what you, and your real estate clients, need to know about mortgage forbearances right now.

Federal Reserve Rate Cuts | What You Need to Know

 

The Federal Reserve just made another emergency cut to the Federal Funds Rate, but it may not be clear how this will affect you. Below are things that you need to know:

  • The Federal Reserve does not control mortgage rates.
  • The Federal Reserve sets the Federal Funds Rate and Discount Rates. These are the costs for overnight loans from bank to bank or from the Federal Reserve to member banks.
  • When the Fed’s cuts their rates, mortgage rates can actually rise.
  • Lower Federal Reserve rates can be good for stocks, so investors often sell mortgage bonds to raise cash for stock investments.
  • When bond prices fall, mortgage rates rise.

How does this affect you?  Last week was a bad week for rates, but I believe this was a market overreaction to the massive influx of refinance applications that were submitted. With this new Federal Rate Cut announcement, there is a good chance we will get back to the lower rates of the previous week. We are optimistic things will settle again soon.

 

I’m always monitoring the markets to know what’s happening with mortgage rates, and keeping my customers protected is my number one goal. With that in mind, here is what you should be doing to be ready for a drop in rates:

  1. Get your application in NOW.  Click ‘Apply Now’ in this link to get started: Online Questionnaire
  2. Start gathering required documents that are listed in the ‘Apply Now’ link above.
  3. When you receive the request to send in Loan and Income Documents – Get them in ASAP!

Most Importantly, Be Armed & Ready for us to lock your loan rate in.

 

Call or email with any questions. I’m here to help!

 

Matt Askland
Retail Producing Branch Manager
Cardinal Financial Company, Limited Partnership
matt.askland@cardinalfinancial.com
480-759-1500

 

Q&A With Max Dewitt, East Valley Expert with Realty One Group

Interviewed by Matt Askland, Cardinal Financial

Can you tell us a little about yourself and how you got into real estate?

-2014. I was born and raised here in the East Valley. I am a fourth generation Arizona native, and my son (and daughter on the way) makes it five generations! I graduated from ASU and then failed out of medical school, got divorced, had a quarter life crisis and wound up in real estate in 2014. I met my wonderful wife in 2015, have been married for three years and we have a little girl on the way. We love to get outside and honestly, love to work. We get to be together and help people we care about and even find ways to get our son Waylon involved. He probably knows more about this business than most agents. My wife (who is also an agent) and I together average about one house a week, and approximately 50 homes a year. We have eight agents that make up The Steadfast Group. In 2018 we did 108 homes sales and about $32 million in production.

 

In hind sight, is there anything you wish you had done differently as a new agent?

-Be more assertive. I had a lack of confidence when I first started out, and in my opinion, I lost out on opportunities as a result of that.  I also built a custom home that I couldn’t sell. These mistakes cost me time and money and were a huge learning lesson.

 

What does a typical day look like for you and what are your hours?

-Normally I’m up at about 5:30am. I leave the house between 7am and 8am, take Waylon to school, get to the gym, then to the office for a few hours. I wish I was better at keeping a set schedule, but I find some of my most productive days are when I can make time for an unexpected showing or meet a new client. My days tend to be pretty long. I’m usually working through transactions with my wife or sending emails after our son goes to bed, but I make it a priority to find time to dedicate to my wife and son throughout the day. This business is stressful, and if you care about your clients, it’s hard not to work. So often, your own life gets neglected. Being able to really maximize the family time we have together takes discipline but it’s worth it!

 

How do you survive the summers/slow times?

-Every year is different. During slow times I focus on my marketing. For example, I like to send CMA’s to those that may be ready to sell. We usually come up with a good list of new clients and prospects.

 

How do you stay engaged with past clients?

-We like to keep it basic. We focus on interpersonal relationships and try our very best to follow the “golden rule.”  I send holiday cards, thank you cards, and postcards with seasonal messaging, and I take it one step further and have extras printed to hand out as necessary. I always take time to personally and sincerely engage on social media. I like to host client events like Easter egg hunts, movies, shoot out competitions, etc. I always post these on social media as that’s great for referral business. My repeat clients and referrals amount to about 90% of my business. I don’t do any farming and I stay as far away from Zillow as I can!

 

What is your recipe for a successful open house?

-My agents do the open houses. We always advertise on social media and go door to door and invite the neighbors. We utilize the open houses to network the neighborhood and always use 20 signs.

 

What Valley area do you anticipate being the next hot spot?

-I like watching the freeways grow and tend to focus on those specific areas. I also use that as an opportunity to educate potential clients, which helps them make informed decisions on the neighborhood they want to buy in.

 

 

It’s Not Too Late to Goal Plan for 2020

 

Interviews by Matt Askland, Cardinal Financial

A few months ago, we wrote an article that talked about the importance of goal planning and provided some helpful tips and best practices from other local Valley agents. Many of the agents we interviewed at the time mentioned that they struggled with setting aside the time to effectively goal plan before the end of the year, which got us to thinking … goal planning really can happen at any time during the year. Obviously, the earlier you start, the more time you have to reach your desired outcome. However, the important part is to make it happen and follow through.

We reached out to west valley agents Aubrie Jones, Berkshire Hathaway Home Services and Rafael Escobedo Jr., West USA Realty to get their take on last year’s performance and how they’re turning their 2019 wins and challenges into goals for 2020. Here is what they said.

 

What type of prospecting did you do in 2019, and how will you improve that for 2020?

Aubrie: I am fortunate enough to have a 100% referral-based business with 98% of my clients being active duty military and veterans. I don’t do the types of things that are traditionally considered prospecting. My main focus is on care and engagement with my Sphere of Influence as they are critical to maintaining my referral-based business. This engagement includes birthday wishes, social media engagement, handwritten notes, and customer appreciation events. One of the main goals I have for 2020 is to be more intentional and strategic on maintaining and improving contact with my database and Sphere of Influence.

Rafael: My main source of prospecting is in developing a personal relationship with all of my current and past clients to ensure I earn their business for life. My goal is when family and friends hear the words “Real Estate”, I want them to immediately think of me and to be willing to bring me up in that conversation because of the level of service and experience they received in the past. In 2020 I will improve by continuing to build those relationships and host customer appreciation events.

 

Where did most of your leads come from last year, and what is your goal for 2020?

Aubrie: 100% of my leads came from referrals. I plan to improve on that for 2020 by ensuring I contact my SOI more frequently as there were a few missed opportunities last year due to my own delays in speaking to people more frequently.

Rafael: I am in the relationship business. In 2020 I plan to dedicate time each week to reach out to past clients and focus on FORD (Family, Occupation, Recreation, and Dreams) during our conversations. I try to make myself available at all times. Not only am I their Realtor, I’m their friend. Most of my business (85-90%) has been generated from past client and friend referrals and I intend to grow that in 2020.

 

What was your biggest win in 2019? How would you like to top that in 2020?

Aubrie: I am consistently able to achieve $6 million or more in sales every year, but I know that I could do better by being more intentional and strategic in my database management and personal contact. It is always a big win for me when I am able to help military families buy or sell homes as stress free as possible. No one moves more than military families so my goal for 2020 is to be able to help 30 more families here in Arizona.

Rafael: My biggest success in 2019 was being in the Top 1% in the state. That was a huge milestone considering 2019 was my second full year in the business. My dedication and passion for people has been the key to my success. I believe that if you care enough and are willing to go above and beyond you can succeed in real estate

 

Looking back at 2019, what would you like to do more of – either personally or professionally – in the coming years, and how will you achieve that?

Aubrie: Part of maintaining a healthy mindset and balance in my life is travel and time with my family. I love to travel and since I have retired from the Air Force five years ago, I’ve had wonderful travel experiences. I would love to be able to continue this endeavor. I also am very focused on decreasing personal debt by being more disciplined with my spending so that I can start planning for future retirement.

Rafael: I would love to spend more time with my family and give back. One hour everyday will be dedicated to playing with our three kids. 2020 is going to be my year of giving and helping families that haven’t been dealt the best cards in life. There is no greater feeling then being a blessing to others.

 

We hope this article helps you get in the goal planning mindset and sparks some ideas for how to achieve bigger success in 2020. I’m a big believer in goal planning and am happy to share with you my goal planning process and strategy. Feel free to reach out anytime at matt.askland@cardinalfinancial.com or via phone at 480-759-1500.

 

Rafael Escobedo Jr
West USA Realty
RafaAzRealty@gmail.com

(623) 251-8086

 

Aubrie Jones
Berkshire Hathaway Home Services
Certified Military Relocations Specialist
Aubrie.jones@bhhsaz.com

602-292-7317

Top Real Estate Marketing Trends for 2020

 

In this ever-changing digital marketing landscape, marketing professionals recognize that online marketing will continue to be one of the most important channels for your overall marketing strategy moving into 2020.

With all of the advancements in video, live streaming, predictive analytics, artificial intelligence, messenger bots, etc., online marketing continues to be one of the most prominent tools when it comes to marketing your business.

However, several things have changed in the past year. Social media algorithms continue to dominate the conversation with users seeing a massive decline in overall engagement, reach and followers on their brand and business pages. Instagram rolled out beta testing on “hiding likes” in the U.S. – which means users who are part of the test will no longer see the total number of likes and views on photos and videos in the feed and on profile pages. However, they will still be able to see how many likes their own posts received.

Facebook rolled out their “Special Ad Category” which requires all U.S.-based housing, employment and credit advertisers to select the “Special Ad Category” option in Ads Manager when creating ads. This feature now restricts several ad targeting options — removing the ability to target ads by age, gender, zip code, multicultural affinity or any detailed options describing or appearing to relate to protected characteristics — to prevent advertisers from running discriminatory ad campaigns.

In addition, we’ve seen a shift in consumer behavior. Over the last five to seven years, the average consumer needed 16 touch points before pulling the trigger and making a purchase.  Today, it is estimated that the number of touch points for that same consumer has increased to 33.

So, with the constant changes, increased competition, and consumers needing ever-increasing points of contact before saying yes, it is more important than ever to remain ahead of the game in terms of your digital marketing strategy.

What does all of this mean for Realtors? We’ve put together a list of the top five real estate marketing trends we see as being key for real estate agents in 2020.

  1. Streaming Video Ad Engagement

Video was a digital marketing must in 2019 and that trend will continue to increase in 2020. Marketers report that more than 74% of U.S. consumers 13 years of age and older watch streaming or online video weekly with 41% watching daily. What’s even more staggering is that of that 74%, close to 80% will watch online ads in exchange for free content. From listing videos to video testimonials and live streaming open houses via Facebook/Instagram Stories and IGTV, video marketing is not going away and should remain at the top of your to-do list in 2020.

  1. Chat Marketing: Messenger Bots

Chat Marketing is dramatically changing the way businesses acquire, retain, and service their customers. We saw massive growth in chat marketing in 2019 with real estate agents using messenger bots as one of their initial touch points to prospective clients, as well as immediate follow up to those searching for more information about a particular listing. With the rise in popularity of WhatsApp, Facebook Messenger and Instagram’s Direct Message platform, we recommend real estate agents look for a CRM solution that can utilize, store, and segment various interactions through these messaging apps.

  1. Social Media Stories Are Here to Stay

If you’re looking to increase brand awareness, drive traffic to your website or landing pages, reach new audiences or initiate higher engagement with your followers, then Facebook and Instagram stories is a must for your overall marketing strategy in 2020.

It is estimated that there are more than 300 million accounts using stories on a daily basis so it’s important to develop a solid strategy that focuses on current, relevant content and immediate feedback from clients. Posting live during an open house or showing unique behind-the-scenes footage can encourage more people to attend. Use polls or the countdown feature to build anticipation for an upcoming listing or development project. When using stories to promote an open house or new listing, we recommend you show your face so that audiences have the opportunity to get to know you.

Lastly, be sure to incorporate the location stickers and three relevant hashtags to help your content get discovered locally.

  1. Your Email Marketing

With an increased focus on privacy, you may have noticed a significant decline in your campaign’s open and click through rates this year. You are not alone. Despite these current stats, email is still an incredibly effective tool in real estate to remain top-of-mind amongst your clients, nurture prospective leads through the sales cycle, drive traffic to your website, and deliver timely, relevant market data or blog content.

Our recommendation for 2020 is to ensure your audience lists are up to date and that your campaigns are mobile friendly. Also, make sure you are personalizing your email content based on data from website visits, click-through history, and email preferences. Finally, remember that the quality of your email marketing campaigns always trump quantity. Do not spam your audience as this is not an effective strategy to convert or maintain existing clients.

I hope you found this information helpful. By turning these trends into action, I am sure your real estate business with thrive in 2020. If you have further questions, or need assistance with developing your marketing strategy, please email us at hello@onyx-communications.com. Good luck in the new year!

Original post written by Carole Gurule, Onyx Communications

Real Estate Agents: 5 Great Ways To Get Involved with Your Community

I’m a firm believer that getting involved in your local community and volunteering your time is beneficial not only for your mind and body, but also your business. There’s a sense of connection and community that occurs when you surround yourself with other like-minded charitable people — that quite often — results in the deepening of relationships with existing clients, as well as the fostering of new ones.

We’ve all heard the old saying, “people do business with people they know, like and trust.” Volunteering is a great way to network and meet new people, but more importantly, when the effort is genuine, can result in new business opportunities and referrals.

If you’re a real estate agent and you’ve been thinking about donating your time and service but aren’t quite sure how to get started, here are five ideas to consider:

  1. Rotary International not only offers help locally and worldwide, but membership offers tremendous networking opportunities. The Rotary motto is “Service Above Self” and Rotary is an organization of over 33,000 local clubs serving their communities around the world.
  2. Hands On Phoenix partners with a wide range of community service organizations and government agencies to put volunteers to work where they are needed most – tackling issues like homelessness, hunger, education, animal welfare, environmental challenges, and more.
  3. Kiwanis International offers volunteer opportunities to help enhance the physical, emotional, educational, and social wellbeing of our children. Click the link to to see what opportunities are available in your community.
  4. Smaller groups that cater to different ethnicities may be ideal for the agent who specializes in a certain ethnic market. The Hispanic Chamber of Commerce, for instance, can help you get in touch with local groups that offer help to the Hispanic community.
  5. Hyper-local volunteer opportunities like coaching a community athletic team, volunteering at a local school in your farm area, your church or community theater groups are also great ways to donate your time while meeting new people.

The important part is to think about what’s important to you. What are you passionate about? Then, reach out to that organization and ask how you can help. Making the time to start giving back will come back to you tenfold. In the words of Bryant McGill, “Giving is the master key to success, in all applications of human life.”

I hope you find these ideas helpful. We would love to hear about other ways you are volunteering your time and service to your local community, and how the act of ‘giving back’ has impacted your business. Feel free to comment below or share your stories with me via email at matt.askland@cardinafinancial.com.

To learn more about Cardinal Financial and our charitable work here in the Valley, please visit our Community & Charity page.

 

 

End of the Year Goal Planning

 

As the end of year approaches, many begin looking to define their next year’s goals. Recent studies show that about 3% of adults have clearly written goals and accomplish 5 to 10 times more than those who do not. Goal setting not only allows you to take control of your life’s direction, it also provides you a benchmark for determining whether you are actually succeeding. As someone who has been actively business planning for 10+ years, I can personally attest to the power of the physical act of writing down a goal. It helps clarify the things you truly want to accomplish; and by writing it down, you no longer have an excuse to forget about it.

We reached out to a few West Valley agents to get their take on this subject, but most do not participate in goal planning. Those that do say it’s propelled their business to new levels and can’t imagine not using it. Below is what Karen and Mike Baron from Infinity and Associates shared with us, followed by my personal goal planning steps.

‘Goal planning has always been a part of our business model. We do goal planning throughout the year, on a monthly basis, and have five year and long-term goals that we aim for. We use a white board to look at different scenarios. Before starting real estate, we read “The Millionaire Next Door” and have based part of our finance and goal planning strategy on that. Use a day planner and actually write everything down on paper! Review it weekly and train your brain to say it to yourself out loud. Have lists and check items off, and even if you don’t do something because you decided it wasn’t necessary, at least you didn’t forget about it.  We started using the Panda Planner for tasks and goals and it helps us to understand life balance.

Now here is what I do for year-end goal planning. First things first, to accomplish your goals, you need to know how to set them. I’m sharing three steps that will allow you to formulate goals that you can accomplish.

 

Step 1: Set Your Goals

Identify clear, concise and SMART goals that motivate and excite you – SMART stands for Specific, Measurable, Attainable, Realistic and Time Bound. In more specific terms, your goals should be clear and well defined, include precise figures and dates, are possible to achieve, are aligned with the direction you want your personal and professional life to take, must include a deadline and, last but not least, must be written down so that they inspire you to take action.

 

Step 2: Create a Business Action Plan

Now that you’ve identified and written down your goals, it’s time to put a plan in place to achieve them. To get yourself into the business planning mindset, start by conducting a review of your current or previous year. Some great questions to ask yourself: What did I accomplish? What are some roadblocks or challenges that got in my way? What opportunities did I miss? What did I learn? It is important to review what worked last year and to know your basic numbers (i.e. average days on market, listing to sale ratios) before you begin planning for the year ahead. Once you know your stats, begin writing down the individual tasks you need to carry out to achieve your objective, and in the order you need to complete them. Keep this list close by so that you can easily mark off tasks as you complete them.

 

Step 3: Track & Measure Your Results

How do you know if what you’re doing is yielding positive results? Using a suitable tracking system – whether that be a simple tracking form or a CRM platform to record your results – will allow you to track your progress and make necessary corrections throughout the year.

 

I hope you found these points helpful. By following these three steps, I’m confident you can set goals with certainty and enjoy the satisfaction that comes along with knowing you achieved what you set out to do.  If you’d like a copy of the forms I use for my personal and business goal setting, please email me at matt.askland@cardinalfinancial.com and I’ll be happy to share them with you. Good luck!

 

 

Helping Your Clients Build Their Wealth

 

If you’ve seen one home valuation tool, you’ve seen them all, right? At least that’s what I thought until I recently came across a new asset management tool that not only provides home valuations, but also provides detailed wealth management tips and statistics that my clients have found invaluable. Moreover, this tool has helped to build and strengthen my database by keeping my clients engaged and better informed.

Introducing Homebot
Homebot is a true home valuation and wealth management game changer. With this unique automated tool, you can build lasting relationships with your clients as their go-to expert, maximize your new purchase clients, and drive repeat and referral business.

How does Homebot work and how is it different?
Firstly, it is a free revolutionary home valuation tool that delivers a monthly digest to your clients that contains their personal financial data, as well as provides actionable home wealth information. From personalized calculations to help your clients save money and pay off their loan earlier; to customized refinancing scenarios and real-time savings; to advanced market rental data and monthly cash flow calculations for potential vacation home rentals. The options are endless and the feedback we’ve received from our clients currently using Homebot have been tremendous.

Evidence of Success
Just this past month, we successfully helped two families pull cash out of their homes to make improvements. This was a direct result of the loan-to-value calculations they received via Homebot in their monthly digest. No matter what your client’s needs are, this tool will help them effectively manage their most important investment.

While Homebot continuously works behind the scenes to create current data for your clients, it’s even more powerful when you use your client list to gain insights into their interest rates, estimated equity, and purchasing power. The customized market analysis that your client receives is not like anything you’ve seen – it offers detailed information about how to use their equity position to achieve both short-term and long-term goals. In addition, with Homebot’s timeline-style activity feed, you can get to know which of your clients are most engaged in their Homebot digest with behavioral insights.

You can also use HomeBot as an engagement tool by importing your prospect list, giving valuable insights to renters and first-time home buyer prospects. Take this tool a step further and place the HomeBot form/widget directly onto your website to capture new leads from prospects who are curious about their home value, rental potential or market conditions. When a person fills out this form, they will see their own home report and the lead is automatically added to your HomeBot database.

What Agents are saying about Homebot
Below are a couple of reviews from local Valley agents that are using HomeBot and the success they’re seeing within their sphere:

“I’ve tried handfuls of automated home value tools over the years and they all have downfalls, but what I love about Homebot is that it is a tool that doesn’t just give home values. It actually shows my clients why the value matters and what can be done with the equity. I’m passionate about helping my clients build wealth and generational wealth through real estate, and this is the first tool that seems to supply that guidance to the average homeowner.”  -Ben Graham, Graham Group, Revelation Real Estate

“Looking for a great way to stay in touch with your clients and keep them up to date on the home values and choices they have? HomeBot is one of the key touchpoints I use for my clients. Homebot allows them to view at-a-glance, where they are with their equity and refinance options, and ultimately helps their lender and I work together on a financial plan to get them where they want to go.” -Beth Cooke, Keller Williams Sonoran Living

How much does Homebot cost?
It’s actually quite reasonable, especially if you partner with your preferred lender. If you’re an agent and don’t have a preferred lender that offers Homebot, give me a call and we’ll be happy to assist. If you’re a lender reading this, we highly recommend taking advantage of this incredible tool. To learn more about Homebot, feel free to visit their website at https://homebot.ai/.

 

 

 

Realtor Q & A: Max Dewitt, East Valley Expert with Realty One Group

Q&A With Max Dewitt, East Valley Expert with Realty One Group

Q. Can you tell us a little about yourself and how you got into real estate?

A. I was born and raised here in the East Valley. I am a fourth generation Arizona native, and my son (and daughter on the way) makes it five generations! I graduated from ASU and then failed out of medical school, got divorced, had a quarter life crisis and wound up in real estate in 2014. I met my wonderful wife in 2015, have been married for three years and we have a little girl on the way. We love to get outside and honestly, we love to work. We get to be together and help people we care about and even find ways to get our son Waylon involved. He probably knows more about this business than most agents. My wife (who is also an agent) and I together average about one house a week, and approximately 50 homes a year. We have eight agents that make up The Steadfast Group. In 2018 we did 108 homes sales and about $32 million in production.

Q. In hind sight, is there anything you wish you had done differently as a new agent?

A. Be more assertive. I had a lack of confidence when I first started out, and in my opinion, I lost out on opportunities as a result of that. I also built a custom home that I couldn’t sell. These mistakes cost me time and money and were a huge learning lesson.

Q. What does a typical day look like for you and what are your hours?

A. Normally I’m up at about 5:30am. I leave the house between 7am and 8am, take Waylon to school, get to the gym, then to the office for a few hours. I wish I was better at keeping a set schedule, but I find some of my most productive days are when I can make time for an unexpected showing or meet a new client. My days tend to be pretty long. I’m usually working through transactions with my wife or sending emails after our son goes to bed, but I make it a priority to find time to dedicate to my wife and son throughout the day. This business is stressful, and if you care about your clients, it’s hard not to work. So often, your own life gets neglected. Being able to really maximize the family time we have together takes discipline but it’s worth it!

Q. How do you survive the summers/slow times?

A. Every year is different. During slow times I focus on my marketing. For example, I like to send CMA’s to those that may be ready to sell. We usually come up with a good list of new clients and prospects.

Q. How do you stay engaged with past clients?

A. We like to keep it basic. We focus on interpersonal relationships and try our very best to follow the “golden rule.” I send holiday cards, thank you cards, and postcards with seasonal messaging, and I take it one step further and have extras printed to hand out as necessary. I always take time to personally and sincerely engage on social media. I like to host client events like Easter egg hunts, movies, shoot out competitions, etc. I always post these on social media as that’s great for referral business. My repeat clients and referrals amount to about 90% of my business. I don’t do any farming and I stay as far away from Zillow as I can!

Q. What is your recipe for a successful open house?

A. My agents do the open houses. We always advertise on social media and go door to door and invite the neighbors. We utilize the open houses to network the neighborhood and always use 20 signs.

Q. What Valley area do you anticipate being the next hot spot?

A. I like watching the freeways grow and tend to focus on those specific areas. I also use that as an opportunity to educate potential clients, which helps them make informed decisions on the neighborhood they want to buy in.

Real Estate Direct Mail

Are you looking for a summer project? A direct mailer should be at the top of your list.

While direct mailing may not yield a vast number of sales in a short period of time, it can result in a steady flow of clients listing with you because they first saw your name in a postcard or brochure that had arrived in their mailboxes.

As a matter of fact, at least one realtor had executed an extensive postcard campaign and continued to get clients from it for five years after sending the last postcard.

But how do you do this? And does the benefit really outweigh the costs? Fair questions to be sure but rest easy, if you are willing to invest a little extra time and money into the process, you will likely be reaping the benefits of your labor for years to come.

Postcards – The typical realtor postcard will tend to feature a generic but nice looking house, the agency logo or mascot and a picture of the agent doing the mailing along with some contact information.  These are certainly well and good.

Such mailings get your name and number out there and a number of recipients may well put it in their junk drawer for later reference. But that generic approach does not really draw much attention to you or provide a compelling reason to act sooner rather than later.

Get creative with different designs and catch phrases to encourage those potential clients who may be riding the fence on whether or not to enter the housing market to get off the fence and jump in.

Here are a few examples to try:

Get the deal of your dreams in today’s buyer’s market! – Couple this with a picture of someone sleeping.  Include a thought bubble filled with a picturesque home with a big yard for better effect.

This can be directed at apartment complexes filled with first-time buyers or starter neighborhoods with young and growing families.

Tired of throwing money away? Stop renting and buy now! – Put this over a picture of a landfill, possibly with a bulldozer pushing piles of money around.

With a little help from Photoshop, this should be easy to accomplish. Clearly, this is directed at apartments and neighborhoods with a lot of rental properties.

Time to move up! – Include an image of a ladder.  A close up or a wide angle shot with a family climbing up it.

Maybe even with that picturesque house at the top. Again, this is marketed mostly to the starter neighborhood.

Sell high and have something left over. – The picture possibilities are endless here.

You can use a stack of bills changing hands, images of various kinds of vacations, from the beach to the mountains, a new car (parked in front of a home to minimize confusion) or even a new larger home.

These ideas can be marketed to many people from starter neighborhoods to retirees.

It’s a seller’s market.  Move now and pad that nest egg! – The image here could be a bird carefully arranging hundred dollar bills around its nest. Send this one to older couples likely looking to downsize now that the kids have moved on.

These are just a few ideas. You can mix up the designs, change the fonts (just don’t do anything too elaborate), alter color schemes and more to suit your taste and keep things fresh.

In fact, if you are planning on doing postcards over an extended period of time, make sure that you do change this up a bit just to avoid repetition.

The big thing to remember is to always have your name and essential contact information (website, email, phone number) on the card.

You can also include postcards that feature recent listings to encourage people to buy or even postcards with recently sold homes.  Target these to the neighborhoods the homes were sold in to show that you know the area and can succeed in it.

This should help people to get off the fence a little sooner.

Newsletters – One other option is to use a newsletter format.

These can include recent listings, reports on the local market, profiles of local business that specialize in home improvement or tips on home upkeep and what to do to sell a home.

Whichever option you choose, or if you use both, make sure that you are keeping the focus on the customer and include your contact information so that when your marketing material has inspired someone to sell or buy, you are easy to reach and ready and willing to help.

If you have additional questions or would like to learn brainstorm some more direct mail ideas, give us a call today at 480-759-1500.

Have a great summer!

Matt