Video Marketing is more important than ever for Real Estate Professionals in 2019 and there are several reasons why. We will start with a few stats and move to the heart and soul of why video is taking over the industry.
-Instagram recently reported 500 million people watch Stories every day.
-YouTube has 2 billion monthly active users.
– LinkedIn is rolling out live video.
-Video marketers get 66% more qualified leads per year.
-Video marketers achieve a 54% increase in brand awareness.
What’s the key take away? Around two-thirds of marketers are using videos for marketing; you can’t afford to be left out. Also, humans retain 58% more information when we are shown HOW to do something.
I would like to share some valuable info from our friends over at Hub Media. They are leaders in the real estate video world and I have seen their success stories first hand.
Most real estate agents are using some variety of video in their business whether that be Facebook live or professional cinematic home tours, but using video is something still relatively new to many agents. Facebook Is the logical place to put your videos when marketing properties for sale but there is a problem: FB is a horrible search engine, it’s hard enough for you to find a post you did on your own page a few weeks ago so imagine how challenging it can be for others to find your best content. Facebook is a place where consumers discover content by accident where as other platforms like Google and YouTube are on purpose. Real estate agents need to clearly establish their value in the eyes of the consumer by creating high quality, unique and valuable content consumers are searching for online.
Video is very effective when used properly to educate and inform consumers, market properties for sale, build brands and much more. Whether you are a savvy video pro or just getting your toes wet, there are some videos that are essential for every real estate professional.
1.The Home Page/About Us Video – Personally connect with potential prospects and customers
2.Tips and How To Videos – Show your expertise and experience without bragging.
3.The Community Video – Most know which community they want to live in. These not only show your expertise on a community but also to help you get found online.
4.Testimonial Videos – These are the 21st century version of the written testimonial and are the ultimate form of social proof which humans are easily influenced by.
5.Cinematic Property Tour Video – This video will help the consumer mentally move in to the property, and because the real estate agent is in the video introducing the property it is priceless face time at the exact moment the consumer cares most about what you have to say!
6.Facebook Live Videos – When it comes to marketing, your product (YOU) needs to be at a place everyone visits frequently. Facebook is where we accidentally discover content. Facebook live videos, when done effectively, can create valuable engagement.
7.Video Email – This shows the personal side of you, bringing consumers closer. Did you know people are 80% more likely to do business with people they can see compared to only speaking on the phone or through email?
Real estate agents are busy and this may seem like a lot to take on, but believe me, it is worth it. Video marketing can change your business, which will change your life. Vacations, retirement? Video will help get you there. For more information on video marketing, please visit Hub Media’s blog https://hubmediacompany.com/blog/ or reach out to them at 480.223.8113. They would love to help.