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Real Estate Direct Mail

Are you looking for a summer project? A direct mailer should be at the top of your list.

While direct mailing may not yield a vast number of sales in a short period of time, it can result in a steady flow of clients listing with you because they first saw your name in a postcard or brochure that had arrived in their mailboxes.

As a matter of fact, at least one realtor had executed an extensive postcard campaign and continued to get clients from it for five years after sending the last postcard.

But how do you do this? And does the benefit really outweigh the costs? Fair questions to be sure but rest easy, if you are willing to invest a little extra time and money into the process, you will likely be reaping the benefits of your labor for years to come.

Postcards – The typical realtor postcard will tend to feature a generic but nice looking house, the agency logo or mascot and a picture of the agent doing the mailing along with some contact information.  These are certainly well and good.

Such mailings get your name and number out there and a number of recipients may well put it in their junk drawer for later reference. But that generic approach does not really draw much attention to you or provide a compelling reason to act sooner rather than later.

Get creative with different designs and catch phrases to encourage those potential clients who may be riding the fence on whether or not to enter the housing market to get off the fence and jump in.

Here are a few examples to try:

Get the deal of your dreams in today’s buyer’s market! – Couple this with a picture of someone sleeping.  Include a thought bubble filled with a picturesque home with a big yard for better effect.

This can be directed at apartment complexes filled with first-time buyers or starter neighborhoods with young and growing families.

Tired of throwing money away? Stop renting and buy now! – Put this over a picture of a landfill, possibly with a bulldozer pushing piles of money around.

With a little help from Photoshop, this should be easy to accomplish. Clearly, this is directed at apartments and neighborhoods with a lot of rental properties.

Time to move up! – Include an image of a ladder.  A close up or a wide angle shot with a family climbing up it.

Maybe even with that picturesque house at the top. Again, this is marketed mostly to the starter neighborhood.

Sell high and have something left over. – The picture possibilities are endless here.

You can use a stack of bills changing hands, images of various kinds of vacations, from the beach to the mountains, a new car (parked in front of a home to minimize confusion) or even a new larger home.

These ideas can be marketed to many people from starter neighborhoods to retirees.

It’s a seller’s market.  Move now and pad that nest egg! – The image here could be a bird carefully arranging hundred dollar bills around its nest. Send this one to older couples likely looking to downsize now that the kids have moved on.

These are just a few ideas. You can mix up the designs, change the fonts (just don’t do anything too elaborate), alter color schemes and more to suit your taste and keep things fresh.

In fact, if you are planning on doing postcards over an extended period of time, make sure that you do change this up a bit just to avoid repetition.

The big thing to remember is to always have your name and essential contact information (website, email, phone number) on the card.

You can also include postcards that feature recent listings to encourage people to buy or even postcards with recently sold homes.  Target these to the neighborhoods the homes were sold in to show that you know the area and can succeed in it.

This should help people to get off the fence a little sooner.

Newsletters – One other option is to use a newsletter format.

These can include recent listings, reports on the local market, profiles of local business that specialize in home improvement or tips on home upkeep and what to do to sell a home.

Whichever option you choose, or if you use both, make sure that you are keeping the focus on the customer and include your contact information so that when your marketing material has inspired someone to sell or buy, you are easy to reach and ready and willing to help.

If you have additional questions or would like to learn brainstorm some more direct mail ideas, give us a call today at 480-759-1500.

Have a great summer!

Matt

 

Tips for Choosing the Right Realtor

(2 min read)

Tips For Choosing the Right Realtor

A record number of Americans are gearing up to buy their first homes.  This is a big decision that can bring a lot of questions including the big one. How do I choose the right realtor? We can help with that! Read below for simple tips that will help you find the best real estate agent.  Here’s a hint: the tools you need are actually right in front of you.

 

Ask Around

Just like recommending your favorite local coffee shop, word of mouth recommendations are still the best way to go to begin curating your list. Ask friends and family for realtor references especially if they are recent buyers. It’s important to note that just because a realtor might have been a good fit for someone you know, they still may not be the right one for you.

 

Find Your Neighborhood

Decide on the areas that you are interested in living in and narrow down your potential realtor list based on that.  You can research this online or drive those neighborhoods and take note of the realtors selling homes there. Working with an agent who has experience in successful sales in the area you want to live will put you several steps ahead.

 

Google!

It’s time to find out more about your potential prospects. Do a few Google searches to get to know their online persona.  As a first time home buyer, pick a realtor who is experienced and knowledgeable, but also current and fresh. Does it seem like they know the area you are interested in?  If they have a website, is it modern and up-to-date? Are they active on social media and post regularly? Do they offer relevant content that is helpful and coincides with your vision? A realtor who takes the time to continue learning about the growing market trends is someone you want on your side.

 

Be a Boss

Make a list of real estate questions that are important to you regarding your house hunt.  Ask them to explain the home buying process and add anything that you expect from your realtor (i.e. preferred method of communication, how often you would like updates).  Being honest about your expectations from the beginning will pave the way for a smooth buying experience. Meet your potential realtor for coffee or just give them a quick call. Do you feel that they are genuine in the advice and information they are offering you? Are they approachable and outgoing? Someone who is outgoing is most likely confident and confidence is definitely a characteristic you want when choosing a realtor. At the end of the day, go with your gut. And remember, they work for you.

Buying a first home is a significant milestone. Take your time when selecting who will help you make this major financial and emotional decision. Just don’t forget to have fun and enjoy this time, too! You’re only a first-time home buyer once!

If you need help finding the right realtor for you, call us.  Cardinal Financial AZ has worked closely with hundreds of realtors and will be able to recommend the right fit for you. Call 480-759-1500 or email matt.askland@cardinalfinancial.com to talk about your options!

5 Things To Know About The Phoenix Real Estate Market

5 Things To Know About The Phoenix Real Estate Market - myarizonaloan.com

If you’re keeping even somewhat of an eye on Phoenix real estate, you may have noticed some pretty significant changes in recent months – including an increase in listings and sale prices. What else do you need to know about the current state of affairs? We’re breaking it all down for you right here.

#1: Prices Are More Than Rebounding

Home prices in the Greater Phoenix area are reaching 2006 levels and, in some cases, even exceeding them. Even still, the median price in many popular neighborhoods around the Valley comes in under $300,000 – with many of them doubling in value since the market hit rock-bottom at the height of the recession. (Source: AZCentral.com)

#2: First-Time Homebuyers Are Driving Up Demand

The past 5 years in Arizona have seen an increase in property value of 39 percent on average and homes under the $300,000 range are moving ultra fast. As millennials are just now beginning to purchase their first homes, demand is going up faster than supply. Nearly half of homes for sale stay on the market for less than 30 days, which means it’s a seller’s market. (Source: AZFamily.com)

#3: The Priciest Neighborhoods Are Exactly Where You’d Expect

Paradise Valley, Carefree, Scottsdale and North Scottsdale continue to have the most expensive real estate. In Paradise Valley’s 85253 zip code, the median price reached $1.4 million in 2017, up approximately 17 percent from the previous year. In Scottsdale, DC Ranch’s exclusive Silver Leaf neighborhood houses a mansion recently sold for a record $18.5 million. (Source: AZCentral.com)

#4: Flips Are Hot (Again)

Ten years since the United States’ housing market collapsed, real estate flips are again on the rise. In the Phoenix area, more than 8,500 homes sold last year were flips – that’s more than anywhere else in the country. Just how hot is the local flip market? Hot enough to attract Zillow’s “Instant Offer” pilot program, an initiative that allows investors the opportunity to skip the bidding process and purchase a home online, which Zillow will then “flip” with slight renovations and the investor can turn around and sell for profit. (Sources: NPR.org and DigitalTrends.com)

#5: People Are Migrating To Arizona

Phoenix is one of the top markets for homeowners who are being priced out of more expensive markets like California, New York and Chicago. Between 2016 and 2017, Arizona’s capital gained approximately 80,000 new residents looking for more affordable real estate. Other U.S. cities to make the list include Dallas, Houston and Charlotte. (Source: BizJournals.com)

What kind of questions do you have about buying a home? Ask them in the comments below and we may just turn your questions into a future blog post!