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Helping Your Clients Build Their Wealth

 

If you’ve seen one home valuation tool, you’ve seen them all, right? At least that’s what I thought until I recently came across a new asset management tool that not only provides home valuations, but also provides detailed wealth management tips and statistics that my clients have found invaluable. Moreover, this tool has helped to build and strengthen my database by keeping my clients engaged and better informed.

Introducing Homebot
Homebot is a true home valuation and wealth management game changer. With this unique automated tool, you can build lasting relationships with your clients as their go-to expert, maximize your new purchase clients, and drive repeat and referral business.

How does Homebot work and how is it different?
Firstly, it is a free revolutionary home valuation tool that delivers a monthly digest to your clients that contains their personal financial data, as well as provides actionable home wealth information. From personalized calculations to help your clients save money and pay off their loan earlier; to customized refinancing scenarios and real-time savings; to advanced market rental data and monthly cash flow calculations for potential vacation home rentals. The options are endless and the feedback we’ve received from our clients currently using Homebot have been tremendous.

Evidence of Success
Just this past month, we successfully helped two families pull cash out of their homes to make improvements. This was a direct result of the loan-to-value calculations they received via Homebot in their monthly digest. No matter what your client’s needs are, this tool will help them effectively manage their most important investment.

While Homebot continuously works behind the scenes to create current data for your clients, it’s even more powerful when you use your client list to gain insights into their interest rates, estimated equity, and purchasing power. The customized market analysis that your client receives is not like anything you’ve seen – it offers detailed information about how to use their equity position to achieve both short-term and long-term goals. In addition, with Homebot’s timeline-style activity feed, you can get to know which of your clients are most engaged in their Homebot digest with behavioral insights.

You can also use HomeBot as an engagement tool by importing your prospect list, giving valuable insights to renters and first-time home buyer prospects. Take this tool a step further and place the HomeBot form/widget directly onto your website to capture new leads from prospects who are curious about their home value, rental potential or market conditions. When a person fills out this form, they will see their own home report and the lead is automatically added to your HomeBot database.

What Agents are saying about Homebot
Below are a couple of reviews from local Valley agents that are using HomeBot and the success they’re seeing within their sphere:

“I’ve tried handfuls of automated home value tools over the years and they all have downfalls, but what I love about Homebot is that it is a tool that doesn’t just give home values. It actually shows my clients why the value matters and what can be done with the equity. I’m passionate about helping my clients build wealth and generational wealth through real estate, and this is the first tool that seems to supply that guidance to the average homeowner.”  -Ben Graham, Graham Group, Revelation Real Estate

“Looking for a great way to stay in touch with your clients and keep them up to date on the home values and choices they have? HomeBot is one of the key touchpoints I use for my clients. Homebot allows them to view at-a-glance, where they are with their equity and refinance options, and ultimately helps their lender and I work together on a financial plan to get them where they want to go.” -Beth Cooke, Keller Williams Sonoran Living

How much does Homebot cost?
It’s actually quite reasonable, especially if you partner with your preferred lender. If you’re an agent and don’t have a preferred lender that offers Homebot, give me a call and we’ll be happy to assist. If you’re a lender reading this, we highly recommend taking advantage of this incredible tool. To learn more about Homebot, feel free to visit their website at https://homebot.ai/.

 

 

 

Tips for Choosing the Right Realtor

(2 min read)

Tips For Choosing the Right Realtor

A record number of Americans are gearing up to buy their first homes.  This is a big decision that can bring a lot of questions including the big one. How do I choose the right realtor? We can help with that! Read below for simple tips that will help you find the best real estate agent.  Here’s a hint: the tools you need are actually right in front of you.

 

Ask Around

Just like recommending your favorite local coffee shop, word of mouth recommendations are still the best way to go to begin curating your list. Ask friends and family for realtor references especially if they are recent buyers. It’s important to note that just because a realtor might have been a good fit for someone you know, they still may not be the right one for you.

 

Find Your Neighborhood

Decide on the areas that you are interested in living in and narrow down your potential realtor list based on that.  You can research this online or drive those neighborhoods and take note of the realtors selling homes there. Working with an agent who has experience in successful sales in the area you want to live will put you several steps ahead.

 

Google!

It’s time to find out more about your potential prospects. Do a few Google searches to get to know their online persona.  As a first time home buyer, pick a realtor who is experienced and knowledgeable, but also current and fresh. Does it seem like they know the area you are interested in?  If they have a website, is it modern and up-to-date? Are they active on social media and post regularly? Do they offer relevant content that is helpful and coincides with your vision? A realtor who takes the time to continue learning about the growing market trends is someone you want on your side.

 

Be a Boss

Make a list of real estate questions that are important to you regarding your house hunt.  Ask them to explain the home buying process and add anything that you expect from your realtor (i.e. preferred method of communication, how often you would like updates).  Being honest about your expectations from the beginning will pave the way for a smooth buying experience. Meet your potential realtor for coffee or just give them a quick call. Do you feel that they are genuine in the advice and information they are offering you? Are they approachable and outgoing? Someone who is outgoing is most likely confident and confidence is definitely a characteristic you want when choosing a realtor. At the end of the day, go with your gut. And remember, they work for you.

Buying a first home is a significant milestone. Take your time when selecting who will help you make this major financial and emotional decision. Just don’t forget to have fun and enjoy this time, too! You’re only a first-time home buyer once!

If you need help finding the right realtor for you, call us.  Cardinal Financial AZ has worked closely with hundreds of realtors and will be able to recommend the right fit for you. Call 480-759-1500 or email matt.askland@cardinalfinancial.com to talk about your options!

Realtor Q&A: Karl Tunberg, Midland Real Estate Alliance

With more than 20 years of experience in the Arizona real estate market, Karl Tunberg has built a stellar reputation by serving his clients’ interests above all else – handling each transaction with knowledge, experience and integrity.

He’s got an extensive background in commercial real estate, new home sales/construction and residential brokerage, just to name a few areas of expertise. Karl is a Realtor partner of ours because he’s simply one of the best in the game; a true professional with sound instinct and real principle.

What is the most important thing for people – both Realtors and homebuyers – to know about the current Phoenix home market?

First, the Phoenix housing market is dynamic. With more than 25 municipalities and homes spread over 250 square miles, you can find just about anything you’re looking for – from low to high [prices].

While there are many location choices, the amount of available homes has shrunk significantly over the past couple of years as the robust Arizona economy continues to grow. Currently, there are 18,000 to 19,000 single-family detached homes on the market for a city housing more than 6 million people…with 100+ people moving into the area each day.

As an agent or new homebuyer, time is of the essence. The market is brisk; there is a lot of competition for good, available homes and they sell very fast. If you’re trying to find a home or find a client a home, you need to be diligent, aggressive and smart.

Diligent in following up and searching for the right home for you or your client. Aggressive in the offer (full list price or better, limited or no concessions requested of the seller and a short escrow period). Smart in your approach and handling of the negotiations, inspections, selection of the mortgage company/team, and all other aspects of your search and selection.

Purchasing a home, or representing a client for their purchase, is a huge responsibility and usually the largest investment that a person will ever make. Handling the process with intelligence is paramount.

What is the one question you get repeatedly from your first-time homebuyer clients and how do you address their concerns?

The question I always hear is, “How much is this home really going to cost me?” Most new homebuyers are scared about the “unknowns” in the homebuying process – loan fees, title fees, Realtor commissions, inspection fees, etc. The entire process has its own language and most people don’t have any idea what these terms mean.

Providing your clients with, or seeking out the information from, a professional mortgage or real estate person is a key step to doing your due diligence when getting involved in the home buying process. As a first-time or new-to-the-area buyer, you should always hire a professional for both your real estate search and your mortgage.

Having someone who represents your interests makes a huge difference in what you will pay for, the value you get, and the long-term investment potential. As a newer agent, joining a team, getting a mentor and working with great affiliate partners (mortgage, title, inspectors, warranty companies, etc.) will help you bridge the experience/knowledge gap quicker than all the classes you could go to for years. There is no substitute for being humble, hardworking and smart.

Where do you see the Phoenix market going this year, and how can Realtors and potential homebuyers best prepare for what’s to come?

The Phoenix market is very strong right now. Net migration, employment, affordability (in comparison to other U.S. markets) and quality of lifestyle are all drivers for the market. The lack of quality inventory, rising construction costs, lack of skilled labor and over-inflated land prices are all external pressures on the resale and new construction housing market in Phoenix.

To some extent, the market’s strength is also eroding itself by growing too quickly, a bad trap that is no stranger to veterans of the market. The best preparation and advice I can offer is to seek wisdom from the history of the market. That may seem like an obvious statement, but greed and rampant speculation can easily blur your vision.

I’m not recommending to stay out of the market, but just to be cautious, analyze the deal, be conservative in your expectations and keep in mind that this market can change quicker than you can cancel a deal.

Are you a Phoenix-area Realtor with an interesting perspective to share? We want to interview you! Tell us about yourself in the comments below and you could be featured in a future Realtor Q&A.