In this ever-changing digital landscape, marketing professionals recognize that online marketing will continue to be one of the most important channels for your overall marketing strategy moving into 2019.
With all of the advancements in video, live streaming, predictive analytics, messenger bots, etc., social media marketing continues to be one of the most prominent tools when it comes to marketing your business online. However, several things have changed in the past year. Social media algorithms have transformed, Facebook announced the decline in organic reach for business/brand pages, Instagram began deleting “fake accounts” and removing likes and comments from those who were using third party apps and bots to inauthentically engage with their followers, and brands are being asked to produce more genuine and engaging content now more than ever.
So, what does all of this mean for Realtors? We’ve put together a list of the top five real estate marketing trends we see as being key for real estate agents in 2019.
1. Virtual Open Houses
With everything becoming digitalized, virtual open houses provide massive exposure and should be at the top of your to-do list in 2019. One advantage of virtual open houses is that only serious buyers will inquire about viewing the property in person. Video marketing is key, whether it is a professional video or quick segment from your phone.
2. Automated Marketing
Make your life easier with programs that automate tasks like emails, social media posts, text messages, and website chatbots. Time block an hour each week to set up content and you are done! For more information, take a look at the 7 Marketing Automation Tools That Could Change Your Small Business by Forbes.
3. Content Creation
The internet is chocked full of the same information. 2019 is your time to shine! We recommend updating your professional website to include more personal information. Your bio is a great place to differentiate yourself by sharing personal interests, hobbies and passions, as well as include your listings, client testimonials, social media channels, videos and a blog section.
The blog should consist of topics that are customized to your specific area or niche. Think about what clients typically ask you and then fulfill their needs through your blog with helpful tips, articles and links. For example, create content about the schools in the area, transportation, or what amenities the neighborhood offers (best coffee shops, patios, happy hour, dog parks, etc.)
4. Refreshed Email Marketing
Take a look at your 2018 email marketing campaigns and note what performed well and what did not. Did certain subject lines produce exceptional open rates? Did a particular format get more clicks than others? Once you establish those points, adjust your current email marketing strategy to reach your audience more effectively.
Ensure your campaigns are mobile friendly and that you are personalizing your email content based on data from website visits, purchase history, and email preferences. Finally, remember that the quality of your email marketing campaigns always trump quantity.
5. Authentic Social Media
Customers do business with people they know, like and trust. Clients are interested in getting to know who you are as a professional and as a person. It’s not only about promoting the properties you want to sell, but it’s also about educating them on who you are and showcasing your personality.
By being genuine and engaging in your posts, you will create the right audience following. Post encouraging reviews from customers to demonstrate that you have experience working with real people who made successful purchases. When using stories to promote an open house or new listing, show your face, use your voice to describe the space, and look professional.
I hope you found this information helpful. By turning these trends into action, I am sure your real estate business with thrive in 2019.
What do you see as being an important or emerging marketing trend for real estate? Let us know in the comments below!